Optimising Land Use Strategies for Sustainable Development Projects in Zimbabwe at E. Pfugari Properties (Pvt) Ltd

Abstract

Urban land use remains a defining factor in sustainable economic transformation, especially in developing economies experiencing rapid urbanization. This study, titled Optimising Land Use Strategies for Sustainable Development Projects in Zimbabwe: A Case of E. Pfugari Properties (Pvt) Ltd., explores how mixed-use developments can serve as strategic instruments for inclusive urban growth, profitability, and environmental stewardship. Guided by a mixed-methods design, the study collected data from 42 stakeholders representing developers, policymakers, and community leaders. Quantitative results revealed high market demand for integrated and secure developments with efficient access to essential services, while affordability and regulatory inefficiencies were identified as key constraints. Qualitative findings underscored the need for leadership coordination, policy reform, and financing innovation through Public–Private Partnerships (PPPs) and Real Estate Investment Trusts (REITs). The study concludes that sustainable land-use optimization in Zimbabwe requires a deliberate executive strategy that aligns business models with national policy frameworks and community well-being. A strategic framework is proposed to guide developers and policymakers in implementing mixed-use developments that balance economic viability with social and environmental responsibility. The research contributes to executive management practice by offering actionable insights for urban investment strategy, policy integration, and leadership-driven sustainable development.